COTT

COTT's OTT viewership trends - Week 12’26
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Week 12'26 (March 21st – 27th) | COTT COTT's OTT viewership trends - Week 12’26 _ , , , , Chrome Data Analytics and Media , Pankaj Krishna , Riya Maity , Vikram Gerald , Pooja Shrivastava

5.11 million unique viewers.

Andha Pyaar Season 2 on ZEE5 drew a pan-India audience with nearly half its viewership coming from the 18–24 age group, a strong signal for a format built around modern dating and real conversations.

Data collected till 21st March’26 across age, gender, and region by COTT

📌 For in-depth OTT analytics & audience insights, connect - https://forms.gle/PLnsyUuvgg1on9x79
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(Andha Pyaar Season 2 viewership, ZEE5 originals, viewership data 2026 COTT OTT tracker, India OTT India Gen Z audience, India regional OTT data)

The ICC Men's ICC T20 World Cup 2026 Final recorded 135 Mn unique viewers on JioHotstar.

Source - COTT Unique viewers = CTV subscribers *3 (3 viewers per subscription) + Mobile subscribers*1.1 (1.1 viewers per subscription)

📌 For in-depth OTT analytics & audience insights, connect - https://forms.gle/PLnsyUuvgg1on9x79
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🚀 Top Theatrical MOVIES of the Week - 6'26 (Feb 7th – 13th)

"Naari Naari Naduma Murari" had the highest reach with 3.47 Mn unique viewers followed by “Tere Ishk Mein” & "Anaganaga Oka Raju” with 3.30 Mn and 3.01 Mn unique viewers respectively.

📌 For in-depth OTT analytics & audience insights, connect - https://forms.gle/PLnsyUuvgg1on9x79
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Check out the Top 10 Fiction Shows that dominated viewership in Week - 05 of 2026.
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🚀 AVOD Originals SHOWS of the Week - 5'26 (Jan 31st – Feb 6th)

"Bindiya Ke Bahubali S2" had the highest reach with 10.77 Mn unique viewers followed by “Bhay: The Gaurav Tiwari Mystery” & "Aukaat Ke Bahar” with 3.64 Mn and 2.55 Mn unique viewers respectively.

📌 For in-depth OTT analytics & audience insights, connect - https://forms.gle/PLnsyUuvgg1on9x79
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