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The major components of a marketing strategy are:

1. Target audience: The first step in any marketing strategy is to identify your target audience. Who are you trying to reach with your marketing efforts? What are their needs and wants? Once you know who your target audience is, you can tailor your marketing messages to resonate with them.

2. Goals and objectives: What do you want to achieve with your marketing strategy? Do you want to increase brand awareness, generate leads, or drive sales? Your goals and objectives will help you measure the success of your marketing efforts.

3. Competitor analysis: It's important to know who your competitors are and what they're doing. What are their strengths and weaknesses? How are they marketing their products or services? By understanding your competition, you can develop a marketing strategy that will help you stand out from the crowd.

4. Content creation: Content is king in the marketing world. You need to create content that is valuable and informative to your target audience. This could include blog posts, articles, infographics, videos, or social media posts:

5. Promotional strategies: There are a variety of promotional strategies you can use to reach your target audience. This could include advertising, public relations, social media marketing, email marketing, or direct mail.

6. Measurement and evaluation: It's important to track the results of your marketing efforts so you can see what's working and what's not. This will help you make adjustments to your strategy as needed.

These are just some of the major components of a marketing strategy. The specific components that are most important for your business will vary depending on your industry, target audience, and goals. However, by understanding these key components, you can develop a marketing strategy that will help you achieve your business goals.

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Finding content ideas can be both easy and effective with the right approach. Here are some methods you can use:

1. Social Media Listening: Monitor conversations and trends on social media platforms relevant to your industry or niche. Look for common questions, challenges, or topics of interest that your audience is discussing.

2. Keyword Research: Utilize keyword research tools to identify popular search terms and topics related to your industry. This can help you understand what people are actively searching for and provide insights into the type of content you can create to meet their needs.

3. Competitor Analysis: Keep an eye on your competitors' content. Analyze their popular posts, blog articles, videos, or podcasts to gain inspiration. Identify the gaps or areas where you can provide a unique perspective or offer additional value to your audience.

4. Industry News and Updates: Stay updated with the latest news, trends, and developments in your industry.

5. Survey and Poll Your Audience: Conduct surveys or polls to directly ask your audience what type of content they would like to see from you. This helps you gather specific insights and preferences, ensuring that you create content that resonates with your target audience.

6. Repurpose and Refresh Content: Look through your existing content assets and identify opportunities to repurpose or refresh them. Repurposing can involve turning a blog post into a video, creating an infographic from a podcast episode, or updating an older article with new information. This allows you to leverage your existing content while providing fresh value to your audience.

Remember, it's important to listen to your audience, stay updated with industry trends, and continuously experiment with different types of content to find what resonates best with your target audience.