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India's leading Growth Advertising & Analytics company for Unicorns & Digital Disruptor brands
29/11/2024
What if we told you that "Creative is the new targeting"?
Setting demographics is passé. New-age digital marketing goes beyond the basics to signal and train algorithms in finding the right audience for your brand. Achieving this objective is no longer as simple as setting the age group, gender, location of your target audience, or choosing the correct event for optimisation.
It’s time to start treating creative as one of your biggest assets for effective targeting. We applied this approach for India’s leading Neo-Banking platform targeting blue-collar employees.
We used creative content as a signal for algorithms to experiment and ultimately identify the right audience. This helped the brand focus exclusively on bringing the most relevant users into the funnel while minimizing spillover.
Explore the case document to see how this strategy worked.
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About ET Media Labs’
ET Medialabs is India's leading agency for Growth Advertising & Analytics
We have helped grow some of the India’s leading companies, including UrbanClap, Grofers, Edureka, Shuttl, Goodearth, Cars24—and many other traditional enterprises and smaller businesses.
We bring in technology, data, and increased ROI for you.
Companies are working with us to increase the customer lifetime value with personalized ad remarketing. With Artificial Intelligence at work, we help you track which stage your user is in her customer journey, explore channels that work best for you and go minimalist on Ad copies wastage.
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S2 Floor, UTC Tower A, Sector/132 Noida
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| Monday | 9:30am - 7pm |
| Tuesday | 9:30am - 7pm |
| Wednesday | 9:30am - 7pm |
| Thursday | 9:30am - 7pm |
| Friday | 9:30am - 7pm |
