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Facebook native videos generate 530% more comments than YouTube

Quintly’s latest study involves the analysis of 187,000 Facebook profiles and over 7.5m Facebook posts from January to July 2017.

Alongside the discovery that 92% of these profiles used native video, it was found that Facebook native videos resulted in 530% more comments than YouTube videos.

Cementing the power of the platform, Quintly also found a 477% higher average share rate for Facebook native videos, and a 168% higher average interaction rate compared to YouTube videos.

Pay-Per-Performance : The Future of Marketing?

Performance based digital marketing is an ROI driven alternative to traditional ways of putting things in front of the targeted customers or viewers.

Marketing directly has always been a way to grow any business opportunity. It comes with the benefit to segment, test & analyze the data available. Tracking the same also brings an impact on the rolling out of further strategies.

Opportunity
This opportunity in the past decade has emerged in the digital marketing arena as PPC(pay-per-click) campaigns. There has been numerous reasons as to why these campaigns became instant hit for digital marketers.

1. Putting your content instantly in front of the right set of people and the test results are almost immediate.

2. You are paying only for the consumers who see your content.

3. You have the capability to choose when to show up with location and precise day part. Test results are as per your product specification.

Its great as it looks however with growing competition in particular niches along with the effort to maximize the value of every dollar spent, the pressure is natural to mount. So with more invocation to the existing model the risk is being shifted to the marketing partner making is a pay only on the count of a targeted goal completion from the campaign.

In pay-per-call performance model the marketing partner has to fund his campaign to run the activity and can demand a bounty for each goal completion as per the end point target, this could be a call or sale from the marketed product.

This model actually put a digital marketer through an acid test of skills because if the goal is completed then its win win else its a lose win situation for him. However avid marketers are pro and knows the rule of the game making it win win almost 90% of the time. 10% is a learning curve which overcomes with time to be profitable addition.

pay per performance

The future is here

This pay-per-performance or pay-per-call goal marketing is really a boon for companies who are looking for digital marketing for their product as it combines the advantages of both direct marketing and pay-per-click model. Companies with budget for performance to the bits and bytes level are embracing this very trackable model.

No doubt, given the potential it has on the marketing effort while still producing quantifiable results, pay-per-performance is posed to become the future of marketing.

We are being in the learning and delivering in this area of deliverances, would like to explore possibilities to be a profit marketer for your goal management. Contact Us here.

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Today came across this interesting topic:
Can Blockchain Technology Solve Digital Marketing’s Ad-Fraud Problems?

It might still be early days for digital currency, but marketers are increasingly piggybacking on the rise of tender like bitcoin and applying those concepts to digital advertising. In a nutshell, they’re seeking a more transparent and efficient way of running online marketplaces.

Tech companies, publishers and media buyers have begun experimenting with marketplaces built on blockchain—a digital ledger that records transactions using encryption for security and accountability. And although it’s still uncertain whether blockchain is a game changer or a pipe dream, some say the system has the potential to create the kind of transparency that advertising desperately needs by cutting off bot traffic and protecting brands from unsavory content.

However this still looks like a strong bull :)

Startups, don’t forget these two points when experimenting with Digital marketing plan.It does not take longer to turn your excitement into disappointment when you start planning your digital presence through digital marketing & find that its more tedious than expected to reach the timely goal.

So are are two basic checkpoints.

1. Do one thing/activity at a time.

Its better to work on single front at time, say you better work on your blog post to provide the best targeted knowledge base in your industry. Make it your business to share more related content of your domain than your competitors combined.

Once you substantially have done this then you may proceed to email marketing or other resources which you plan to further your reach.

There is no point spreading too thin, rather deep dive one then next.

2. Know ins and out of your domain.

Digital marketing is not a one-size-fits-all approach.

Think about it like this: A company with a focus on e-commerce technology will not take the same approach as one in the sports industry. If you simply try to follow the leader, you will find yourself wasting a lot of time, money and other resources.

It’s imperative that you know the inner workings of your industry .

All the best. :)