ETRetail.com

Closing a thought-provoking roundtable at the Netcore Cloud & Agentic Marketing session in association with ETRetail.

The conversation was less about buzzwords and more about real execution—what agentic marketing means inside organisations today and how leaders are turning intent into measurable outcomes.

What shaped the discussion:
🔹 What agentic marketing means in real business terms—intelligent automation, actionable personalisation, or something entirely different
🔹 A single use case that drove clear outcomes—higher conversions, stronger engagement, or lower operational cost
🔹 How WhatsApp is being used to move customers closer to purchase, and where drop-offs still persist
🔹 Personalisation actions that actually convert—reminders, nudges, recommendations—and experiments that didn’t land
🔹 The two metrics that truly signal ROI when investments need justification
🔹 The biggest blocker to scale—cost, data maturity, integration challenges, or team readiness

Candid, detailed and highly actionable—the discussion reinforced that agentic marketing isn’t a distant vision anymore. Teams are already testing, adapting, and gearing up to scale faster.

A big thank-you to everyone at the table for the openness and depth of insights shared.