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Instagram’s New Aspect Ratio: What You Need to Know

Instagram has recently updated its preferred media aspect ratios — and this shift is worth noticing for anyone managing a brand page.

👉 What has changed?
✅ Old Aspect Ratio: 1:1 (Square) — Suggested size was 1080 x 1080 px
✅ New Aspect Ratio: 4:5 (Portrait) — Suggested size is now 1080 x 1350 px

The new, taller format gives your post more screen space, making it more noticeable and visually impactful as people scroll their feeds.

What about your old posts?
There’s no need to delete or redo old content — those square images still work well in the grid. However, for future posts, design with the new dimensions in mind to optimize for the best mobile experience.

Tip: If needed, you can adapt old images by adding a background, extending design elements, or cropping creatively to fit the new aspect ratio.

Staying updated with these changes is crucial for making sure your brand stands out. Need help optimizing your social media presence? Visit https://LetsWebify.com — we’re here to help!