MaxRoi Media

Why most B2C ads don’t convert into quality leads
It’s usually not the platform.
It’s usually not the budget.

Most campaigns fail because:
• Targeting is too broad
• Messaging doesn’t filter intent
• Lead forms collect data, not seriousness

Clicks are easy.
Qualified leads take strategy.

Case Study | Facebook Lead Generation – West Pune

Ran a Meta ads campaign for a 2 & 3 BHK residential project in West Pune.
• ₹1.13L ad spend
• 630 high-intent leads
• ₹40L+ revenue generated

I don’t optimise for cheap leads.
I optimise for leads that turn into real conversations, site visits & bookings…

If you’re a builder or channel partner struggling with lead quality, happy to share what worked here.

Feel free to DM if you want a similar strategy for your project.