VedEx

Explainer videos can be a powerful tool in customer onboarding as they provide a visual and engaging way to educate and guide customers through your product or service.

Here's a step-by-step guide on how to effectively use explainer videos in customer onboarding:

1. Identify key onboarding topics: Determine the most important aspects of your product or service that customers need to understand during the onboarding process. Break down complex concepts or processes into smaller, manageable topics.

2. Create concise and engaging scripts: Write scripts for your explainer videos that are clear, concise, and easy to understand. Use plain language and avoid jargon or technical terms that may confuse the viewer. Focus on the benefits and value your product or service offers.

3. Use visuals and animations: Visuals and animations are key to making your explainer videos engaging and memorable. Use a combination of text, images, diagrams, and animations to illustrate your points and demonstrate how to use different features or perform specific actions.

4. Incorporate real-life examples: Use real-life scenarios or case studies to show how your product or service can solve common problems or meet specific needs. This helps customers understand the practical applications and benefits of your offering.

5. Make videos easily accessible: Ensure that your explainer videos are easily accessible to customers. Host them on a platform like YouTube, Vimeo, or your website, and provide clear links or embed them within your onboarding materials.

Consider creating a dedicated video library or a knowledge base where customers can access all the onboarding videos.

Storytelling plays a crucial role in an explainer video as it helps engage and captivate the audience, making complex concepts or ideas more accessible and understandable.

Here are some key reasons why storytelling is important in an explainer video:

1. Grabbing attention: A well-crafted story captures the viewer's attention from the beginning, creating an emotional connection and drawing them into the video.

By presenting a relatable or intriguing narrative, storytelling helps hook the audience and encourages them to continue watching.

2. Simplifying complex information: Explainer videos often deal with complex or technical topics that may be difficult for the average viewer to grasp.

Storytelling provides a framework for presenting information in a structured and simplified manner. By using characters, scenarios, or anecdotes, the video can break down complex ideas into digestible and relatable elements.

3. Creating empathy and relatability: Storytelling allows the audience to connect with the characters or situations presented in the video.

By showing how the information or product being explained can solve a problem or
improve the viewer's life, it generates empathy and makes the content more relatable.

This emotional connection increases the likelihood of the audience understanding and retaining the message.

4. Enhancing memorability: Humans are wired to remember stories better than facts or data presented in a straightforward manner.

By incorporating storytelling elements such as a clear narrative arc, compelling characters, or memorable visual metaphors, the explainer video becomes more memorable.

This improves the chances that the viewer will retain the information and recall it later.

5. Maintaining engagement: Explainer videos are often short and concise, aiming to deliver information efficiently.

However, without storytelling, the video may feel dry or monotonous, leading to decreased engagement.

Animated characters can be a powerful tool in explainer videos as they can help to humanize your brand, create an emotional connection with viewers, and make complex information more accessible and entertaining.

Here are some specific benefits of using animated characters in an explainer video:

1. Captures Attention: Animated characters can grab the viewer's attention and keep them engaged throughout the video.

When viewers see a character on screen, they are more likely to pay attention and remember the information being presented.

2. Simplifies Complex Information: Animated characters can make complex information more accessible and easier to understand.

By using characters to illustrate concepts and ideas, you can break down complicated information into simple, bite-sized pieces that are easier to digest.

3. Appeals to Emotions: Animated characters can create an emotional connection with viewers, making them more likely to relate to your brand and message.

By creating characters that are likable, relatable, and memorable, you can build trust and loyalty with your audience.

4. Brand Consistency: Animated characters can be designed to match your brand's personality and style, creating a consistent brand image across all marketing channels.

By using the same characters in multiple videos, you can build recognition and familiarity with your audience.

5. Cost-Effective: Compared to live-action videos, animated videos can be more cost-effective to produce.

Once the characters are designed and animated, they can be reused in multiple videos, making it a smart investment for your brand.

Using animated characters in an explainer video can make your brand more engaging, memorable, and accessible.

By appealing to emotions and simplifying complex information, you can create a powerful video that resonates with your audience and drives results for your business.

Promoting an explainer video on social media is a great way to increase visibility, engagement, and conversions.

Here are some tips to help you effectively promote an explainer video on social media:

1. Choose the Right Platforms: Consider the social media platforms that are most popular with your target audience and promote your explainer video on those platforms. For example, if you are targeting younger audiences, TikTok or Instagram might be the best platform to use.

2. Optimize Your Video for Each Platform: Each social media platform has its own recommended video specifications. Ensure that your explainer video is optimized for each platform by adjusting the dimensions, length, and format to match their specifications.

3. Use Eye-Catching Thumbnails: Use an eye-catching thumbnail for your video to attract attention and encourage viewers to click. The thumbnail should be relevant to the video's content and accurately represent the message.

4. Write Compelling Copy: Write a compelling caption that entices viewers to watch the video. Keep it short, snappy, and focused on the key message of the video.

5. Include Hashtags: Use relevant hashtags in your post to increase visibility and reach. Research popular hashtags within your industry and include them in your post.

6. Utilize Paid Advertising: Use paid advertising to promote your explainer video on social media. Platforms like Facebook, Instagram, and LinkedIn offer paid advertising options that allow you to target specific audiences based on demographics, interests, and behavior.

7. Leverage Influencer Marketing: Consider partnering with influencers or industry experts to promote your explainer video. They can help increase visibility and engagement by sharing the video with their followers.

8. Monitor and Measure Performance: Track the performance of your social media promotions using metrics such as views, engagement, and conversions. This data can help you optimize your strategy for future promotions.