Advertising.Report

Exciting developments in the digital advertising space! AlgoriX and LiveRamp have joined forces to usher in a seamless cookieless transition.

This collaboration ensures global customers can transact on LiveRamp’s RampID via AlgoriX's DSP and SSP platforms and will also see the integration of LiveRamp's Authenticated Traffic Solution SDK into AlgoriX, paving the way for a robust mobile app ecosystem. https://tinyurl.com/2rw6pr4s

Integral Ad Science (Nasdaq: IAS), a frontrunner in global media measurement, unveils its latest innovation: an AI-driven Made for Advertising (MFA) site detection & avoidance product.

This leap forward promises to boost transparency in ad campaign quality, shed light on spend allocations, and drive smarter optimizations, reducing wastage on MFA sites. https://bit.ly/46Y8u0G

AdCellerant unveiled Addressable Streaming TV, their newest product offering, which is built on the fundamental idea of innovation.

This ground-breaking solution combines the unmatched brand awareness-building abilities of large-screen, TV-sized equipment with micro-targeting accuracy and foot traffic attribution. Continue reading more: https://tinyurl.com/526r46cr

AdCellerant Introduces New Addressable Streaming TV AdCellerant Introduces New Addressable Streaming TV™ Product with Precise Targeting and Reach