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Checkout my latest blog post: Statistical Significance Is Dying – And Data Science Is Responsible

Statistical Significance Is Dying – And Data Science Is Responsible | GTM360 Blog A survey with a sample size of merely 2000 can deliver statistically significant results for a population of millions provided the sample is representative of the population, which is determined by how homogeneous or heterogeneous the population is.

Checkout my latest blog post: How Do Founders Become Rich When Their Companies Don’t Make Profits?

How Do Founders Become Rich When Their Companies Don’t Make Profits? | GTM360 Blog The question is temporally flawed since Amazon does make profits today. But there was a time when Amazon made losses and still Jeff Bezos had a networth in the billions – or at least hundreds of millions.

Checkout my latest blog post: Bugs Are Everywhere – Don’t Single Out Excel & Access

Bugs Are Everywhere – Don’t Single Out Excel & Access | GTM360 Blog Excel and Access may be culpable for the snafus in these specific cases but, based on my personal experience, I wouldn’t denounce these two Microsoft bestsellers so fast.

Checkout my latest blog post: Driving Greater Sales Marketing Alignment – Marketing POV

Driving Greater Sales Marketing Alignment – Marketing POV | GTM360 Blog When we published Increasing Sales-Marketing Alignment: Big Bang Doesn’t Work six years ago, there were 4.3 million search results for the keyword “Sales Marketing Alignment”.