BizSpot

Yes, giving brands a new image is our favourite kind of thing to do. Yet another brand packaging assignment. This time again we had to change the old packaging and bring something more engaging and refreshing to the audience just like their TEA. So we decided, why not give it a colour that speaks of warmth and homecoming alongside, the supporting fonts and background that gives a strong feel of the tea.

Here we got the opportunity to redefine a traditional brand's identity through a new logo and a fresh brand language. Shri Unity Ispat, (coming from an iron and steel industry), had wanted a fresh, current, progressive, yet simple looking logo that would instantly click with their target audience majorly located in Varanasi (or Benaras). This is our attempt in making their vision come to life.

A good news. LinkedIn has now announced it's launch in Hindi. This comes as a positive impact on the 600 million Hindi speaking population of India who can now enjoy the many benefits of the professional network. What are your views on this? Let us know in the comments.