Unfolding

People are usually emotional in some way in their day-to-day lives, and approximately 95% of people are emotionally driven by brands.
Emotional storytelling is the most effective way to appeal to people’s emotions... In simple terms, emotional appeals enable companies to establish deeper relationships with customers by eliciting a sense of empathy and engaging them on a personal level.
Thus, over time, it becomes the standard method for all brands to target audiences emotionally.

This post is straight from my heart as a creative professional, brands need to understand the value of digital space as a whole.

Don't just put any piece of communication related to your brand, just for the sake of putting it, because you got it for cheap and for some amount you getting 'x' no. of creatives, 'y' no. of videos.

I have seen some of the most hilarious and no brand connection content off-lately. Brands think they are visible. However it slaps back.

Subconscious mind is much powerful than concious mind when a consumer looks upto you as a brand.

So don't make fun of yourself, by just posting anything without any specific objective.

Decide what you want from a certain piece of communication.

Think !

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