Infinitrix Media

Your Business is like a car, It needs Fuel called Digital Marketing to run.

Run Faster with us. Contact us today to know more!

Dm here,

OR

mail us: [email protected]

OR

Contact us: 9173087080 | 9408924525

Ready to take your brand to the next level? Our customized digital marketing solutions are just what you need! And if you message us now, we'll even throw in a FREE social media audit to help you get started. Don't miss out on this opportunity to give your brand the boost it deserves.

Pepsi has unveiled a new visual identity, including a change of logo. This is the first update to the logo in 14 years.

The logo and visual identity “borrows equity” from the brand’s 125-year history, Pepsi says. The design harks back to its logo from the 1970s to 1990s, which also featured the Pepsi brand name in a bold typeface cradled within its iconic red and blue ‘yin and yang’ circle.

The new visual identity will be rolled out in North America in the autumn of this year, coinciding with the brand’s 125th anniversary. The refreshed packaging and logo will be rolled out globally next year.

CMO Todd Kaplan says the new visual design ushers in a “new era” for Pepsi and will help to drive brand distinction.

“Pepsi is an iconic brand that is constantly evolving with the times, as it has been a staple in pop culture and disrupted the category for the past 125 years,” he says.

“This new visual system brings out the best of the Pepsi brand’s rich heritage, while taking a giant leap forward to set it up for success in an increasingly digital world.”