Pigeon Toothbrush

The toothbrush industry has a secret.
And it's been hiding in plain sight.

Soft. Medium. Hard.
Sounds simple, right?

There's no universal standard for any of it.
Every brand decides for themselves.

Your "soft" brush?
Could be someone else's "medium."
Nobody told you. Nobody had to.

Bristle rounding varies from 14% to 90% across brands.
Most people don't even know that number exists.

Did you know this?
Or did the packaging always just say "soft" and that was enough?