Nehal Wadkar

Hey guys, so this for the ones who cater Solar Niche
Our Successful Strategy, which we have been leveraging on for our solar clients

This has helped us get some amazing results and installation appointments for our clients

Strategy we use for our solar clients for Facebook & Google Ads

✅ Firstly our agency leverages on both the platforms ie Facebook as well as Google

✅ Funnel with a pre-qualification form – This helps qualify the leads and filter out the unwanted crap leads

✅ Use graphics that depicts the niche, basically for generating solar leads use graphics that have solar panels or something that resembles solar installation/consultancy

✅ Try using video of people who have benefitted after the solar installations, testimonials of how your clients company has helped them go solar

✅ As an agency, your job is to get your client installation appointments and not just leads and for this you need to make sure that the people registering and given their data are ready to take an action and go ahead with your client for their solar installation

Now how you can do this is

✅ First thing you need to educate people as to why is it important and beneficial for them to go solar – Like reduces electricity bill, low maintenance costs, diverse application and most importantly how is it going to benefit them in the long term with saving up their hard earned money

✅ Lets say the average price of solar systems is approx $12000 to $18000 one time this is what helps reduce the electricity bill by 70% over the years

✅ To start, you will get 30 percent of total system costs back from equipment and installation as a federal income tax credit when you file your taxes. This means you would save $7,500 on a solar system worth $25,000.

✅ When you create a funnel or ad ad copy use google to know the benefits of solar and explain it in terms of number as to how much a family can save upon over year and how is it going to even benefit their home valuation

✅ Set up a calendar on the funnel so that people can book an appointment with you and get on a consultation call with your client as to how to move ahead with their solar installation process

✅ Using automation – email campaigns, voicemails and SMS for nurturing the leads

✅ Setup pixel on the calendar and optimize for the schedule call event

This is a flow that we work follow

If your solar client wants to do the hard work of following up with the leads manually
Then
Go ahead with the Facebook Lead Ads, This will help you get the contact details immediately without much efforts on the customers end