Techdoyen

Tim Cook Says iPad Sales Slump is a 'Speed Bump'

Apple's iPad sales have fallen in the past three quarters — but CEO Tim Cook doesn't see that as a sign that the product line is doomed.

"To me, I view it as a speed bump, not a huge issue," Cook said during a fiscal 2014 fourth-quarter call with analysts on Monday.

Cook pointed out that if you compare fiscal 2014 iPad sales with those from fiscal 2013, sales are only down 4%. "That said, we want to grow," Cook said. "We don't like negative numbers on these things."