V do Task Management

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Responsibilities
As a social media manager, you'll need to:

develop creative and engaging social media strategies
manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok, and YouTube, adapting content to suit different channels
oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana, and Olapic
create engaging multimedia content (and/or outsource this effectively) across multiple platforms
develop, launch and manage new competitions and campaigns that promote your organization and brand
form key relationships with influencers across the social media platforms
undertake audience research
manage and facilitate social media communities by responding to social media posts and developing discussions
monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
analyze competitor activity
recommend improvements to increase performance
set targets to increase brand awareness and increase customer engagement
manage, motivate and coach junior staff such as social media executives or assistants
manage a budget for social media activities
educate other staff on the use of social media and promote its use within your company (in-house roles)
encourage collaboration across teams and departments
regularly liaise with clients via telephone