Grevi

Masterful craftsmanship, rose petals handmade one by one, and a veil as light as a breath of air. 🕊️

Behind the complexity of this ceremony hat lie 4 generations of history, secrets, and expertise. It is this very heritage that allows us to look at any piece of straw today and say: "Yes, we can transform it into anything you desire".

True haute couture isn't repeated, it is passed down.

from GREVI Archive - GALA Magazine

Hands that weave straw, hands that shape fabric.

Our encounter with Alessandro Gherardeschi stems from a deep, shared affinity and a singular ideal: preserving the poetry of Tuscan Mestieri d’Arte (Artistic Crafts). Our hat and his tunic engage in a dialogue of natural, timeless elegance.

An ethical and conscious collaboration, envisioned with the utmost respect for nature through limited productions made exclusively upon request. A cultured, bespoke luxury where each piece becomes a unique work of art, created only for those who know how to wait.

Our quality comes from the hand-stitched details crafted by our artisans, who shape our story every single day.

Grevi, Hats since 1875
Brand Store: Firenze, via dei Fossi 7R

Sweeping lines and a structure that enchants with its resilience. At Grevi, we interpret raw materials to give life to pieces that command attention while remaining infinitely light.

Our Gros Grain selection, available in a curated palette of numerous color variants, stands as the emblem of a tradition that evolves without ever losing its artisanal identity—foldable, enduring and timeless.