WE RAD

Ten years of Digital Design Days. We made the poster. We took the stage.

In an industry that talks about what’s next, we wanted to ask what’s already there. Tools, gestures, instincts that didn’t disappear when the screen showed up — they just learned to share the page.

Thank you for the trust, and for letting Bianca Borri and Matteo Chiti bring “What Are You Hiding From?” to the stage.

The Right Thing Over The New Thing.

From digital twin to visual story.
For the launch of the EDP collection by , we developed ultra-accurate 3D digital twins of every product in the line. Built from real materials, finishes, and proportions to faithfully replicate glass, refractions, labels, and graphic details.
Not just technical assets, but creative and strategic tools.✨

A Bit of Beetle 🪲💡 Ecco alcuni dettagli tecnici sulla sua creazione!

🔹 Dal reale al digitale
Un esemplare di Polyphylla fullo è stato scannerizzato in 3D per ottenere un modello digitale fedele.

🔹 Dalla stampa 3D all’installazione
Stampato in più parti assemblabili, il coleottero raggiunge 130 cm di lunghezza.

🔹 Video mapping in azione
Un proiettore a corto raggio lo anima con effetti grafici, alcuni pre-renderizzati, altri generati in tempo reale.

🔹 Interattività personalizzata
Un controller su misura ne modifica colori e stili, combinando elettronica, legno intagliato e stampa 3D.

🔹 Tecnologia e suono
Una scheda MicroPython collega il controller al video mapping, mentre luci e suoni sono studiati per un’esperienza totale.

Vieni a scoprire A Bit of Beetle al Museo La Specola, hai tempo fino al 16 Marzo!
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A Bit of Beetle 🪲💡 An immersive fusion of nature and technology!

🔹 From real to digital
A Polyphylla fullo specimen was 3D scanned to create a high-fidelity model.

🔹 From 3D printing to installation
Printed in multiple assembleable parts, the beetle reaches a total length of 130 cm.

🔹 Video mapping in action
A short-throw projector brings it to life with animated effects, some pre-rendered, others generated in real time.

🔹 Custom interactivity
A tailor-made controller changes its colors and styles, combining electronics, hand-carved wood, and 3D-printed parts.

🔹 Technology and sound
A MicroPython board links the controller to the video mapping software, while lighting and sound design create a fully immersive experience.

Come and experience A Bit of Beetle at Museo La Specola, you have until March 16!