Re.Brand Studio

Part of the larger METEOR research framework, Best-Cost is one of the five cluster projects whose website was developed by Re.Brand Studio in collaboration with .

Best-Cost sets out to improve the methodologies for understanding the socioeconomic costs of environmental stressors, focusing specifically on air and noise pollution. By doing so, it aims to reduce the burden of disease, create more health-promoting living and working environments, and increase equity and sustainability across Europe. The study is done through a methodological scheme that allows researchers and policymakers to adopt a harmonized approach to understanding the health costs of pollution.

Characterized by a simple user experience built around the need to immediately identify the work areas, information, resources, case studies, and policy recommendations, the platform strikes a balance between institutional credibility and accessibility prerogatives. In this sense, the content structure and web design elements have been conceived by keeping in mind the large user base of stakeholders ranging from civil society audiences to professional researchers and relevant policymakers.

The logo’s irregular cloud-like shape, the project’s naturalistic colors, and rounded content blocks were all seamlessly integrated into the pages and sections, forming a cohesive interface that reinforces the goal of harmonizing the economic and health models in the stressors’ impact assessment.

As the research project goes ahead in 2025 with participation in institutional conferences and the production of relevant scientific resources, supporting EuroHealthNet on the development of the Best-Cost website has emphasized Re.Brand’s mission of promoting a fairer environment and a better future for all European communities.

The Contrast and Harmony book showcases the work of . His photography focuses on the buildings of the European District of Brussels and the magnificent landscapes of the area. At Re.Brand, we are delighted to have played a role in bringing Mauro's vision to life.

The shots are displayed monochromatically and have been compiled during years of study and architectural tours by the artist. The images bring emphasis to the social and urban planning within the city and are accompanied by interviews that shed light on the future of the neighborhood. Ultimately, the project is designed to conceptualize how architecture and urban planning have interpreted the role of the de facto capital of the European Union and how they can reflect the citizens’ sense of belonging.

For months, we worked closely with the artist to convey these ideas through the editorial design. This was achieved by indiscriminately focusing on the elegance of the typesetting and on the reading rhythm. The portfolio is sequenced in an irregular but logical format and interspersed with yellow pages to represent textual sections within the book.

The final graphic composition and order stress the centrality of the photos to make them stand out visually from any other information. This allows the reader to immediately see how the development of the topography has an actual impact on Brussels' society.

This past week, the Green European Foundation hosted the third annual European Green Academy at the beautiful venue of maisondelaposte in Brussels. The initiative brings together speakers and activists in plenaries, workshops, and sessions to discuss the importance of forward-thinking ideas on critical environmental and political ecology topics. The event was successful in its goal to increase education around these matters and bring forth an engaged citizenry.

With this objective, Re.Brand Studio proudly worked in close exchange with Alice Hubbard and Amira Salama of the gef_europe to create a visual identity and communications materials for the . The new brand centred around establishing the Academy as the primary discussion and exchange forum of the European Green Movement that engages current stakeholders as well as the younger generations of Europeans who are ultimately at the frontline of community actions.

The identity thus has as its central element the clear, powerfully geometric logo that merges different dimensions of the project and is a unifying symbol of all the layers involved. The flower-like shape of the logomark displays three green leaves rooted in the Green European Foundation’s iconography, each representing EGA’s key themes of Democracy, The Future of the Green Deal, and Social Europe. The blue petal to the bottom-right is instead aimed at highlighting the knowledge, training, and networking objectives, vaguely resembling a speech bubble. Finally, the dark green heart of the flower keeps all these dimensions together, metaphorically putting at the centre of the political agenda the future of Europe.

Ultimately, the EGA event was very successful, bringing forth enthusiastic participants from across Europe. Notable speakers included Nicolae Ștefănuță: Vice President of European Parliament, Rasmus Nordqvist rnordqvist : MEP, Green Group European Parliament, Benedetta Scuderi benni.scuderi : MEP, Green Group European Parliament, and Enrico Somaglia: Deputy Secretary General European Federation of Food, Agriculture and Tourism Unions, among others.

Photos by emanuele.gualandri, courtesy of gef_europe

Re.Brand has had the pleasure of collaborating with on METEOR. This framework project aims to forge a unified approach by harmonizing research outcomes from a cluster of five Horizon Europe projects: Best-Cost, Marches, Mistral, UBD Policy, and Valesor.

The ultimate goal aims to explore and present conclusions on the health impacts of environmental stressors, such as air, noise pollution, chemicals and how they relate to socioeconomic costs. Using research as a foundation, METEOR will amplify messages and recommendations to policy makers to address key challenges in environmental pollution.

Re.Brand designed the official website for the project, aligning its aesthetic with the existing visual identity. Each of the five cluster projects were assigned a unique color, reflecting the rich palette of the brand and symbolizing diversity. The websites structure, a blend of blocks and minimalistic lines signifies international collaboration and serves as an elegant canvas to present the multifaceted nature of the cluster aims.

The platform was able to highlight the power of innovative design in advancing critical causes and reshaping policy landscapes.