Palupa hair

Palupa hair

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Colour that cares — for hair, for the people, for the planet. 🌍
The Present Time by Davines is more than a colour line: it’s a conscious choice.💚

Formulated with up to 99% biodegradable ingredients* and up to 93% of natural origin (including water)**, it reflects Davines’ ongoing commitment to responsible beauty.✨

From easy-to-rinse formula that helps save on average 40% water***, to packaging made with recycled materials, every detail is designed with sustainability in mind.🌿

And for the first time in a Davines colour line a Regenerative Organic Certified™ active ingredient****: coconut oil from Sri Lanka.🥥

*Biodegradability is calculated as the sum of the percentage of readily biodegradable ingredients according to the OECD 301 method.
**ISO 16128.
***Compared to the market average alkaline dye colours. Instrumental tests on hair lock. Assessed by independent laboratories.
****Sourced from Regenerative Organic Certified™ farms.

#Davinespro #SustainableBeauty #ThePresentTime #HairColour #Beauty #Ethics #Sustainability #DavinesColour

08/01/2026

Colour that cares — for hair, for the people, for the planet. 🌍 The Present Time by Davines is more than a colour line: it’s a conscious choice.💚 Formulated with up to 99% biodegradable ingredients* and up to 93% of natural origin (including water)**, it reflects Davines’ ongoing commitment to responsible beauty.✨ From easy-to-rinse formula that helps save on average 40% water***, to packaging made with recycled materials, every detail is designed with sustainability in mind.🌿 And for the first time in a Davines colour line a Regenerative Organic Certified™ active ingredient****: coconut oil from Sri Lanka.🥥 *Biodegradability is calculated as the sum of the percentage of readily biodegradable ingredients according to the OECD 301 method. **ISO 16128. ***Compared to the market average alkaline dye colours. Instrumental tests on hair lock. Assessed by independent laboratories. ****Sourced from Regenerative Organic Certified™ farms. #Davinespro #SustainableBeauty #ThePresentTime #HairColour #Beauty #Ethics #Sustainability #DavinesColour

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