Intra.FM

Shortermism, seen from below.

Our co-founders Marco and Edoardo shared their personal reflections on FormaFuturi, the magazine by ASFOR - Associazione Italiana per la Formazione Manageriale and - Associazione Professionale ASFOR dei Formatori di Management.

A story of pivots, incentives, and why the long term is worth fighting for.

A huge thank you to Andrea Crocioni and the Formafuturi team

Una storia di shortermismo dal basso - FormaFuturi Dalla svolta di una startup nel mondo dell’audio learning nasce una riflessione concreta sullo shortermismo nelle organizzazioni. Il testo mostra come il vero ostacolo al lungo periodo non sia la mancanza di comprensione, ma sistemi di incentivi che premiano l’immediato e rendono invisibile il v...

Efficiency is doing things right; effectiveness is doing the right things.”

Here’s what Drucker missed: Most companies are stuck doing neither.
They build training that nobody finishes. In languages nobody speaks. For problems nobody has.

Meanwhile, 55% of European workforces are multilingual. 85% of global teams can’t communicate effectively. And your best people are burning out on material that doesn’t match their reality.

We built the bridge.
Document → AI podcast → 30+ languages → department-specific → platform-ready → delivered.

We don’t wait for them to come to us. We go to them.

Your finance team gets finance content. In Italian.
Your sales team gets sales content. In German.
Your marketing team gets marketing content. In English.

From reactive to proactive. From pull to push. From forgotten to consumed.
No more one-size-fits-all approaches.
No more screen fatigue.
No more wasted time.

They listen during commutes. During workouts. During walks. Your content lives in their ears, not their inbox.

50-60% faster production. 30-40% better retention. 100% relevant.
Direct platform access. Translated instantly. Consumed anywhere.

This isn’t another training platform. This is how modern companies actually learn.

Right content. Right person. Right language. Right time.

That’s not efficiency. That’s effectiveness.

Imagine launching a transformative initiative across your organization—only to find that while it resonates in one region, it unexpectedly creates confusion in another.

This isn’t just a hypothetical scenario. According to recent insights, 86% of employees and executives report that cultural misalignments and outdated communication methods are primary drivers of workplace setbacks. It’s not enough to simply translate your message. True impact comes when your communication strategy adapts to the local customs, values, and preferred information styles of each market.

At its core, effective internal communication means crafting messages that are culturally attuned and contextually relevant. When your content speaks to the local context, it not only informs but truly engages, fostering genuine workforce alignment across diverse global teams.

What cultural communication missteps have you witnessed—or perhaps even experienced—and what lessons did you take away from them? We invite you to share your insights and join the conversation on bridging these critical gaps in global communications.