Tangoo

This week our sales teams from different offices gathered in Prishtina. 🌍

A few days dedicated to collaboration, strategy discussions and team building as we plan the next stage of Tangoo’s growth. 🚀

From sharing insights from recent industry events, to aligning on opportunities across markets and strengthening how we work together as one global team, these moments are an important part of how we continue to move forward. 💡

Of course, it wasn’t only about meetings and strategy. It was also about spending time together, exchanging ideas, and building the relationships that make our work stronger every day. 🤝

Different offices, different perspectives, one team. 🧡

Strong Women. Bold Ideas. One Tangoo.

Today we celebrate the women across our teams who bring talent, creativity, and determination to everything they do.

From strategy to innovation, their ideas shape the work we create and the future we build together.

Happy International Women’s Day to the incredible women of Tangoo and beyond. 💛

Big screens are no longer experimental channels - they’re becoming strategic pillars of the digital funnel.

At our recent London panel, industry leaders explored what the programmatic shift into CTV and pDOOH really means for advertisers navigating today’s fragmented consumer journey.

From awareness to conversion, the discussion challenged traditional thinking on:
• CTV’s role versus social in awareness
• The real impact of creative and format across the funnel
• Whether the traditional funnel still fits today’s programmatic landscape

A big thank you to our panel:

Moderator: Victoria Usher, CEO & Founder at GingerMay
Matteo Ferrario – Head of Media, Tangoo
Giovanni Tricarico – Head of Client Development, Adlook
Stephen Kelly – Senior Director, Advertiser Solutions, PubMatic
Tom F. – Video Specialist, Google

The conversation made one thing clear: success in programmatic today requires smarter orchestration across screens, formats, and moments - not just bigger budgets.