Yepoda

A closer look at the story behind our The Mist Have – Pride Limited Edition. 🏳️‍🌈🏳️‍⚧️✨

We sat down with Jun Ioneda () to talk about creativity, self-expression and the inspiration behind this year’s design.

Created to celebrate individuality, visibility and community, every detail of the bottle tells a story – one we’re honored to share with you.

And because beauty is even more meaningful when it gives back, 100% of profits from our The Mist Have – Pride Limited Edition will be donated to LGBTQIA+ NGOs across Europe. 💛

Press play to get to know Jun a little better. 🫶

The Mist Have – Pride Limited Edition is back. 🏳️‍🌈🏳️‍⚧️

Created together with LGBTQIA+ artist this year’s Pride Edition celebrates self-expression, community and every kind of love – wrapped in a vibrant design inspired by visibility, individuality and the joy of showing up exactly as you are. ✨

As every year, this Pride Edition is also a way to give back to the community that inspires it.

100% of profits will be donated to five LGBTQIA+ NGOs across Europe – organisations working every day to protect rights, create safer spaces and support the community through real action. 🫶

This Pride, your skincare routine can help make a difference. 💛

Supporting:
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🏳️‍🌈 We are donating 100% of the profits from the sale of each The Mist Have – Pride Limited Edition to five dedicated LGBTQIA+ associations across Europe who tirelessly fight for the rights, recognition, and respect of LGBTQIA+ communities. We proudly support LSVD+ 🇩🇪, Agedo Milano 🇮🇹, FELGTBI+ 🇪🇸, KPH 🇵🇱 and SOS Homophobie 🇫🇷. For more info visit our website.

And by traffic, we mean...

✨ A Korean facial treatment – think relaxing massages and some of our Yepoda favorites for that fresh, glowy skin feeling.

✨ Discovering the colors, tones, and finishes that complement you best through a personal color analysis and a sneak peek into something coming soon 👀

Last week in Seoul our guests experienced firsthand two beauty rituals deeply rooted in Korean beauty culture – where self-care, personalization, and feeling your best go hand in hand.

Worth being a little late for, if you ask us. 💛