Milan Open Tour

San Siro is set to bring Milan to life once again. 🏟️✨

With the start of the concert season, one of the city’s most iconic venues becomes a meeting place for thousands of people from all over Italy and the world.

Its imposing structure, visible from every corner of the Milanese skyline, is not just a stadium: it is a symbol of emotions, music and events that bring Milan to life like few other cities in Europe.

And for those arriving in the city for a concert, the experience doesn’t end at the foot of the stage.

Before the show, there’s a whole Milan to discover: from the Duomo to the Navigli, via Brera, CityLife and the city’s most iconic spots.

And San Siro itself will soon be the star of a major new initiative from Milan Open Tour… 👀🚌
Stay tuned.

With Veditalia, we guide travellers on a journey of discovery through Milan.
This partnership was created to offer an even more comprehensive, simple and engaging way to experience the city, taking in its art, culture and iconic landmarks.

From historic squares to the most modern neighbourhoods, Milan Open Tour lets you explore Milan stop by stop thanks to the Hop On Hop Off service, turning every journey into part of the experience, and, thanks to Veditalia, visit some of the city’s most iconic venues! 🚌✨

A journey designed for those who want to truly discover Milan, with the freedom to hop on and off whenever you like and experience the city at your own pace.

📍 Duomo
📍 Brera
📍 Navigli
📍 Castello Sforzesco
📍 CityLife

Come on board with us.

Buy your ticket at milanopentour.com
🤝 In collaboration with Veditalia

Milan Cathedral becomes part of the illustration, the sky transforms into a narrative space, and two stylised figures raise a toast above the city.

This is Ale Giorgini’s unmistakable style: simple lines, clean shapes and immediate emotions capable of transforming iconic places into images to be interpreted.

In this work, the toast is not just a gesture.
It is an invitation to experience Milan with lightness, beauty and a sense of sharing. The Duomo is not merely a backdrop: it enters the scene and becomes part of the experience.

So let yourself be inspired by the city, hop on board the Milan Open Tour buses and discover Milan from a different perspective, stop by stop. 🚌✨

Come on board with us.

Buy your ticket at milanopentour.com

📍 Milan Cathedral
🎨 Artwork by