Stylus

“Quiet luxury” has become fashion’s buzzword of the summer. But as sportswear aesthetics continue to command industrywide appeal, heritage brands are recognising tennis – a tradition-led sport undergoing its own sartorial transformation ­– as an accessible yet aspirational entry point to the stealth-wealth lifestyle.
 
Here’s your dose of tennis’s stealth-wealth fashion inspiration 👉



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To counter the hyper-stimulating rush of digital life, stores are reimagining minimalism. These spaces are designed to enhance a sense of wellbeing through sensorial respite. Indian brand Superkicks’ 2,400 sq ft sneaker store uses locally produced materials, including sandstone, terrazzo and terracotta inspired by Delhi’s historic Red Fort.

A quarter of global travellers are willing to pay more for activities that give back to local communities.

To better engage with this cohort, and to ensure greater sustainable futures, businesses across the tourism industry need to align their goals with these mindsets and integrate eco-positive actions.

We highlight some of the key travel trends impacting sustainable tourism, and the brands to know, here: https://stylus.com/articles/how-is-sustainable-tourism-evolving?utm_source=internal&utm_medium=organic-social&utm_campaign=facebook

[Alt text: Stat that reads “25% of global travellers are willing to pay more for activities that give back to local communities” on a green background.]

In our latest interview with one of our 2023 Stylus Changemakers, we sit down with Tom Dorkin, studio manager of Trifle Studio, the UK’s first multidisciplinary firm whose work is created by artists and designers with learning disabilities.

Tom shares the company's motivations, proudest moments so far, and how it ensures inclusivity sits at the core of the business.

Read the full interview here: https://stylus.com/articles/stylus-changemakers-2023-five-minutes-with-trifle-studio?utm_source=internal&utm_medium=organic-social&utm_campaign=facebook

📸: Intoart: Intoart Studio (Copyright © Intoart and the artist, 2021) Photography by Josef Konczak.⁠

[Alt text: Five people in an art workshop – three of the people are painting at desks, one is painting on a canvas, and one is reading a photography book.]

Gen Xers (born between 1965-80) continue to feel misunderstood in a brandscape still broadly focused on appealing to younger or older consumers. So what makes the current generation of mid-lifers tick?

Stylus' Emily Gordon-Smith maps out four key themes to help you decipher their style preferences and tap into this underserved yet lucrative demographic:

1. Semi-dedicated followers of fashion
2. Pragmatism-first
3. Evolved personal style
4. The comfort sweet spot and search for perfection

To discover more about this cohort, read our Cracking Gen X Style Codes report, available for members now: https://app.stylus.com/fashion/cracking-gen-x-style-codes?utm_source=internal&utm_medium=organic-social&utm_campaign=facebook

Sustainability Spotlight: Upcycled Ingredients

South Korean skincare brand ’s Monceau Body Wash is a first-of-its-kind product, as it uses 100% upcycled fragrances. The sophisticated scent combines unused and discarded eucalyptus, rose, Akigalawood, cedarwood and labdanum. Not only is the brand using upcycled ingredients, but its packaging is made of nature-derived compostable plastics that have passed the South Korean Ministry of Environment’s certification programme.

Discover more via the link in bio.

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