Gdm.

[Various Collections] Editorial for Gdm.

The collections focus on the exploration within reuse through deconstruction and reconstruction, looking at ordinary - often overlooked items and elements around us, transforming them into a new collectible object or garments with a brand new life. Every single piece is intentianally "unfinished" & deconstructed, showing raw details that are meant to fall apart as the wearer falls apart overtime - finding beauty in aging.

All items are 1/1 and made from thrifted and reused materials with handmade details. Handmade in Milan, Italy.

www.gdmbrand.com

— gdm. Editorial [June 2024 | Various Collections]

"Editorial" [Various Collections]

Designer: | .brand
Creative Direction & Photography:
Models: |

[BTS] www.gdmbrand.com

[Spring | Summer 2024] Collection of 1|1, upcycled & handmade collectible items. The collection focuses further on the "Deconstruction + Reconstruction" concept - giving old products a brand new life through reuse. Something that's once been one thing is now a brand new object. The details of these objects are intentionally "unfinished", to give the pieces a raw look and for them to develop, age and "fall apart" with the wearer overtime.

Specifically talking about the label pieces - those are meant to serve as a criticism of today's society, fast fashion & overconsumption / overproduction. Labels & care tags are taken off vintage, thrifted garments and repurposed into a "label fabric", which later cover the entirety of the items.

The collection includes: 1. "Label Balaclava" 2. "Label Shoes" 3. "Label Cap" 4. "Glove Wallets" [2] 5. "Cap Top" 6. "Bra Mini Bags [2] 7. "Broken Leather Jacket" 8. "Distressed Broken Jeans" 9. "Cap Bag" [NY x IT Special Edition]

Part of the collection is now available exclusively at Art To Art to Ware, Oculus - One World Trade Center in New York City.

All products are 1|1 and handmade in Milan, Italy.
[www.gdmbrand.com]