Bytek

In the first episode of 𝗘𝘅𝗽𝗲𝗿𝘁 𝗩𝗼𝗶𝗰𝗲𝘀, 𝘄𝗶𝘁𝗵 𝗕𝘆𝘁𝗲𝗸, Daniel Gill talks with Ankur Goyal, CMO at Ultra, about the intersection between product, marketing, AI, and customer understanding.

One of the most interesting takeaways?
Growth today is not just about scaling acquisition faster.
It’s about building a system where:
• product positioning is clear
• customer value is understood early
• first party data becomes actionable
• and AI helps teams move faster without losing strategic control

The conversation also explores how brands should think about retention, SKU expansion, personalization, and the evolving role of marketing teams in AI-driven environments.
A practical discussion with real examples and honest reflections from the field.

🎧Listen to the full episode at the link in bio.

Starting today, Bytek is at 𝗩𝗮𝗻𝗰𝗼𝘂𝘃𝗲𝗿, one of the world’s leading events for startups, technology, and innovation.

At the event, we’re sharing our perspective on how AI and first-party data are reshaping marketing and customer activation.

With the 𝗕𝘆𝘁𝗲𝗸 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺, we help companies transform fragmented data into predictive insights and activation-ready strategies directly within their data warehouse.

Valentina Tortolini and Daniel Gill are representing Bytek at the event as part of the Italian delegation organized by ICE – Italian Trade Agency 🇮🇹

If you’re in Vancouver, come meet us 👋