WABISABI STUDIO

How do you turn a personality into a brand?

For , we developed a personal brand identity designed to translate Camilla Davi’s world into a coherent visual and narrative language: fresh, instinctive, outspoken and deeply connected to the land she chose to cultivate.

Starting from the foundations - logo, palette and tone of voice - we developed a complete ecosystem of assets, from wine labels and oil packaging to merchandising, signage and printed materials, shaping a coherent visual and narrative system able to translate Camilla’s personality across every touchpoint of the brand.

A contemporary agricultural brand shaped around the person behind it.

As the word Wabisabi reminds us, there is value in everything that surrounds us, even in what we tend to overlook. And sometimes, it just takes a different perspective to bring it to light.

A year ago, we had the pleasure of bringing together a group of artists around a simple idea: finding beauty in imperfection.
Together, we created a series of images exploring the relationship between food and waste.

We then translated this visual research into a structured narrative, giving those images a role and a voice.

From there, we developed the concept and storytelling behind This We Believe for - a multichannel campaign built around a series of principles that define ten years of Food for Soul.

Thanks to our friends:
Photographer:
Photo Assistant:
Set Designer & Art Director:
Set Design Assistant:

BrandStorytelling

Consistency builds identity.

Over the past two years, we’ve been working alongside Ristorante I Portici, a Michelin-starred restaurant in the heart of Bologna, to develop a coherent and recognisable narrative across all touchpoints.

From tone of voice to creative direction, from storytelling to photography, we defined a visual system based on contrast - light and shadow, wide views and macro details - to highlight the core elements of the restaurant: its historic location, the quality of its ingredients, and a cuisine that connects different geographies into a single voice.

A restaurant shaped not only by what it serves, but by how it’s told.

With thanks to our friend , for translating this vision into images.