Luca Vitiello - Graphic Designer

Logo design created for La Bottega, a new store located at Via Passanti n. 12, Boscoreale (NA). 🧺

A project conceived to convey elegance, warmth, and a distinctive identity, perfectly aligned with the brand’s philosophy and the welcoming atmosphere the shop aims to offer its customers.

Logo design created for Smash, a bar located in Milan 🍸

Hot Wheels back again. Packaging design created for . The pack is for 30g chips, and it is available now.

packaging design created for Più Buono Toys. The pack is for 30g chips, and it is available now.

For this project, created entirely for , the people from the design and marketing office and I created a totally modern graphic that could go well with the company brand.

A strong and decisive color palette that refers to the taste in question, in full contrast with the cleanliness of the white and the revisited lettering, was chosen; a pattern of the company logo that is repeated for each package, highlighting the print on aluminum support with white perforation to obtain the metallic effect, is on the sides.

It was really exciting to work on this project, and we are proud to present the final result. I hope you can appreciate it, too.