BrainSigns

🧠 Neurometric #2 — Stress
Stress is not just a feeling: it is a factor that directly impacts how people react, decide, and perform.

In complex environments, an adequate level of psychophysiological activation is essential to support performance. However, when stress levels become too high, they can reduce operational efficiency, safety, and the overall quality of the experience.

Based on these insights, BrainSigns has developed proprietary metrics to assess stress levels through the integration of physiological signals and EEG data.
Stress is one of the three neurometrics provided by the mindtooth Neurometrics app. (🔗 https://bit.ly/3RNd3sh)

👉 Measuring stress means designing safer, more effective, and more sustainable experiences for both people and organizations.

👇 Swipe through the carousel to discover how this neurometric works and the insights it can generate for organizations.

🧠 Neurometric #1 — Mental Workload
How much Mental Workload does a task require?

In complex situations, performance depends not only on what people do, but also on how many mental resources are required to do it.
Mental workload measures exactly this.

When workload is unbalanced, errors, response times, and operational risk increase.

👉 Thanks to EEG signal analysis, it is now possible to measure it objectively.
👉 Mental Workload has a direct impact on operational performance, marketing effectiveness, and decision-making quality.
👉 Measuring it helps design safer and more effective experiences.
👉 Swipe through the carousel to discover practical applications.

Cosa guida realmente le decisioni d’acquisto dei consumatori davanti a uno scaffale?

All’interno dei Laboratori di Neuroscienze Industriali che ospitano BrainSigns, è in corso un’attività di ricerca nell’ambito del progetto Fulbright.

🧠 Protagonista della ricerca è mindtooth EEG headset di BrainSigns, utilizzato per la misurazione di attenzione e processi cognitivi, integrato con:
- sensori HR e GSR per l’analisi delle risposte fisiologiche ed emotive
- visore di Realtà Virtuale per la simulazione di uno store virtuale immersivo e realistico.

L’integrazione di queste tecnologie consente di ricreare scenari di acquisto controllati ma altamente realistici, offrendo dati misurabili a supporto delle strategie di retail e user experience.

🚀 Lo studio rappresenta un esempio concreto di come le tecnologie neurofisiologiche possano supportare le aziende nella comprensione e ottimizzazione dell’esperienza del cliente.

👉 Se interessato a partecipare allo studio e vivere l’esperienza in prima persona, è possibile prenotare il proprio slot tramite il link dedicato 🔗 https://bit.ly/4sKdAb4

The BrainSigns team wishes you a Happy Easter and all the very best. 🐣 💐 🌿 🕊️