Green LeadGen

Did you know that ⅓ of the most viewed Instagram Stories are from businesses? Customers want to see what businesses are posting about on "Stories," however, as you probably know, those are only viewable for 24 hours.
But what if your audience wants to save those Stories and come back to them later (whether for a link or to reference something)? This is why Instagram added the "Highlights" feature several years ago.

How to Make Instagram Story Highlights [+Engage Your Audience] Learn all about Instagram Story Highlights and how to use them to engage your audience in this blog post.

The following is a guest post by Leslie Mann, a real estate agent with Gibson Sotheby's International Realty of Weston, MA.
Buying or selling a home is an important financial (and emotional) decision. Most people are full of questions when they undertake this endeavor.
Your clients want more than someone with a real estate license. They want an agent who will protect their interests and help them navigate the complexities of property ownership. The agent they choose must be someone they'll feel confident having by their side throughout the process.

10 Real Estate Social Media Marketing Strategies That'll Bring in New Business Here's a handy list of social media do's and don’ts for real estate agents who are building up their marketing strategy, as well as examples of high-quality social media posts to use for inspiration.