PR Rowe Co

This one’s been sitting on my spirit for a while: We shifted so far into digital that the real ecosystem around the music disappeared.
No school tours, no activations, no real… ✨outside✨. Rollouts feel different because of it.

I unpacked my thoughts in my latest Substack essay.
🔗 Link in bio.

I wrote something new.
Just me putting some thoughts on paper about how our entertainment space shows up in moments that actually matter, and what I’ve been noticing.
It’s live on Substack NOW, would love to hear what you 💭
[Link in bio].

Trying to write more about what I’ve learned working in Caribbean music and PR over the years.
This felt like the right place to start.

Shared some thoughts on visibility, digital strategy and the very real “disappearing act” that impacts artist growth.

Full piece is now live on my Substack [Link In Stories].
Let me know what resonates. ✨

Bom Bom made its entrance!! // In June, production duo linked up with the icon .yellowman for a track that nods to the golden era while keeping things fresh and forward. Proud to have supported the PR roll-out for this one, big up to the team and the media who showed love 💛

Valiant’s “Prove Them Wrong” EP is due May 23! // shoutout to for this brilliant piece. The countdown to the project has begun! 🎶