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Seth's Blog: Taking it personally Yesterday, I visited a shop that only sells children's books. The store was empty and I asked the clerk, "Do you know where I can find Yertle the...

Seth's Blog: Special orders You can look forward to them, the weirder the better. Or you can push customers to make them as uncustom and unspecial as possible, because, of...

Seth's Blog: Contempt is contagious The only emotion that spreads more reliably is panic. Contempt is caused by fear and by shame and it looks like disgust. It's very hard to recover...