Consumer Insight

Switching Intent: Stability With Tension Beneath It

Switching intent across the sector remains relatively restrained. Measured on a 5-point scale — where 1 indicates “very unlikely to switch” and 5 represents “very likely to switch” — Equity records a mean of roughly 2.6, while KCB sits lower at about 2.3. Most customers cluster within the “unlikely to switch” range. The Kenyan banking market therefore appears stable on the surface. Yet slight variations between institutions reveal pockets of vulnerability — proof that stability does not necessarily mean immunity.

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