SmartPlayer

📍 AV FOCUS Tashkent

We recently took part in AV FOCUS in Tashkent — one of the key industry events bringing together professionals from the AV and Digital Signage market.

During our session, we presented the SMARTPLAYER solution and explained how Digital Signage helps businesses build effective communication with their audiences. We covered the key advantages of the technology, highlighted the industries where it delivers the most impact, and shared insights from real projects.

We also showcased case studies to demonstrate how Digital Signage works in practice — from retail to corporate environments.

Thank you to everyone who attended our session and joined the discussion 🤝

To Be Blossom & SMARTPLAYER

Digital Signage in fashion is a tool that drives both brand awareness and sales. Here’s how a screen became a key part of customer communication in the Russian To Be Blossom boutique ⬇️

The display showcases videos featuring looks from the collections and current offers, helping customers explore the ассортимент and discover the latest promotions.

As a result:
✔️ Content updates take minimal time and don’t require technical specialists.
✔️ Marketing campaigns are now more visible, and customer engagement has increased.
✔️ The screen has become an organic part of the store’s atmosphere, enhancing its visual concept.

🖥 Learn more about the project via the link: https://smartplayer.org/projects/to-be-blossom

SMARTPLAYER at a private retail business meetup in Uzbekistan 🇺🇿

The event was organized by CSI (Crystal Service Integration) and SBG (Soft Business Group), bringing together key market players to discuss how technology is already transforming retail spaces today.

🎤 SMARTPLAYER CEO Dmitry Stukalov spoke at the event, sharing insights on how to turn in-store screens into a real tool for driving sales and customer engagement.

The discussion covered the role of DOOH and In-Store Media, as well as the capabilities of Digital Signage solutions. We also explored where digital solutions deliver the greatest impact: self-checkout areas, checkout zones, storefront displays, and the sales floor.

Thanks to the organizers for a strong community and a meaningful, insightful dialogue! 💙

Krasnoyarsk Airport & SmartPlayer

Before we joined the project, the information display system was decentralized, and some of the content was updated locally (each screen had a separate computer behind it).

The task was to unify the entire screen network into a single system, ensure stable 24/7 operation, and create a clear content display logic for different zones. Here’s what we did:

📌 Migrated around 50 screens to centralized management and eliminated the need for PCs.
📌 Set up separate scenarios for informational and advertising displays.
📌 Enabled audio playback for a portion of the advertising screens.

As a result, content management became faster and easier, the system became more stable, and navigation and communication with passengers became more effective.

🔗 Learn more about the project: https://smartplayer.org/projects/krasnoyarsk-airport

Corporate Communications for the Komus Office

Komus is a large company in the office supplies sector with an extensive internal infrastructure and a large number of employees.

The company operates a wide network of screens — from standalone displays to complex video walls.

➡️ We connected all devices to our platform, bringing together diverse displays into a single system with centralized management.
➡️ We set up a clear workflow for different teams: HR and marketing prepare the content, while the technical team manages its distribution.

📂 Different scenarios were configured for screens in various zones: entrance areas focus on visual impact and event announcements, lounge areas display internal updates, while kitchens and fitness spaces feature informational and motivational content.

The screens now operate in sync and without unnecessary involvement from employees, maintaining a consistent rhythm of internal communications across the company.

Learn more about the project via the link: https://smartplayer.org/projects/komus