SmartPlayer

Abu Dhabi Plaza & SmartPlayer

We’re excited to present our project for Abu Dhabi Plaza — one of the largest multifunctional complexes in Kazakhstan, featuring offices, apartments, a hotel, and a shopping & entertainment center.

Previously, the multimedia infrastructure — kiosks, LED screens, and panels from various manufacturers — operated separately, without centralized management or interactive functionality.

📌Our solution:
We built a modern and high-tech Digital Signage system.

▶️ Our SmartPlayer platform unified all multimedia devices into a single ecosystem, enabling centralized control of content, schedules, and equipment through a convenient web interface.

▶️ We also implemented interactive navigation, allowing visitors to find stores and services, build routes inside the mall, and view current promotions — quickly, easily, and engagingly.

⚡️ Project results:
• Centralized control of all multimedia devices
• Interactive navigation improving visitor convenience
• Automated content management reducing staff workload
• Higher visitor engagement and enhanced customer experience

This project became an important milestone in the digital transformation of Abu Dhabi Plaza — a modern, flexible, and technology-driven environment.
👉 Learn more about the project: https://smartplayer.org/projects/abudhabiplaza

🏆 SmartPlayer Wins the “International Expansion” Award at Startup Summit Awards!

, organized by Sber and the Moscow Government, took place on October 1–2 at SberCity, bringing together innovators and tech entrepreneurs from across the globe. The event featured 60+ sessions and 150+ experts discussing global tech trends, generative AI, and the future of innovation.
➡️The summit concluded with the Startup Summit Awards — a national award honoring the most promising startups and innovation leaders in Russia. This year, the competition received over 1,700 applications, with nearly 1,000 startups competing in the “Startups” category alone.

🥇 SmartPlayer was named the winner in the “International Expansion” category!🥇
This award recognizes companies that successfully scale their technologies and solutions to global markets — and we’re proud that SmartPlayer is now used in 9 countries, including the UAE, Chile, India, Georgia, Kazakhstan, and Belarus.

For us, this victory is more than just recognition — it highlights our mission to help businesses worldwide create modern, efficient Digital Signage ecosystems that elevate communication and customer experience.

✨ A huge thank you to our incredible team, clients, and partners — your trust and support make our global growth possible!

Novastar Ta**us: Integration with SmartPlayer

🔥 It’s been almost a year since we added support for Novastar Ta**us — a series of multimedia controllers (from TB1 to TB60) for LED displays.

During this time, we’ve connected more than 1,500 devices, ensuring stable performance and convenient content management on LED screens.

For businesses, this means:
✔️ Infrastructure optimization — the integration allows you to control LED screens directly through Novastar Ta**us controllers, without additional players or mini PCs. This saves costs, streamlines infrastructure, and provides more accurate playback reports (statuses and screenshots are taken directly from the controller, not an external device).
✔️ Centralized management — all screens and systems, including professional panels and background audio, are managed from a single SmartPlayer platform.
✔️ Content flexibility — Novastar Ta**us controllers can autonomously play multimedia content even without an internet connection. Connectivity is only required for content updates or Proof of Play reporting.

Project results:
🟠 Reliable playback of multimedia (videos, images, animations, text).
🟠 Easy scalability.
🟠 Reduced costs and simplified work for technical teams.

With the integration of SmartPlayer and Novastar Ta**us, managing LED displays becomes efficient, reliable, and centralized — allowing businesses to focus on content, not infrastructure.