The Farm/Branding and Creative Lab

Introducing the new VPHB logo: a symbol of unity and heritage. As a vital organization, VPHB binds together the highly complex and beautiful monuments of the Netherlands, from majestic gardens and buildings to serene chapels and waterways. Inspired by the detailed artistry of historic church drawings, our logo aimed to capture the beauty of these estates, which are not only landmarks in the Dutch landscape but also sanctuaries for diverse wildlife and peaceful havens for local communities. Each element of the identity is designed to reflect VPHB’s commitment to preserving heritage, nature, and community identity, a theme we’ve carried through in designing their website as well.