FittDesign

For MORF.active, we developed a logo system built around modular structure and forward motion. Each direction explored a different way to translate movement into a simple mark, with the final icon keeping the brand sharp, technical, and easy to recognize.

Which version reads strongest at first glance?

The &i shorts were developed with a simple performance approach, flexible fabric, functional pocket placement, and an adjustable waistband that keeps the fit practical without losing the overall clean direction.

Black or blue?

Clean structure, lightweight movement, and controlled proportions shaped the direction behind this GRND set.

The tank keeps the upper body unrestricted, while the shorts were built to stay stable and comfortable through training, maintaining a clean finish.�

What color would you choose for this set?