Impact First
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Driving Social Development in the Arab World
• Program Design & Management
• CSR Strategy
• Social Franchise
07/07/2026
Arab Gen Z is not sitting still.
According to the MISK x Oliver Wyman 2026 report and the Arab Youth Survey, 52% worry about their financial security, more than double the rate of older generations. Yet 45% are already running a side hustle, and 53% want to start their own business, one of the highest rates globally.
They are earning before they understand how to manage what they earn.
Ambition without financial literacy is energy without direction.
The opportunity isn't to slow them down. It's to equip them before the stakes get higher.
30/06/2026
Then engagement goes up. Turnover goes down. And people come to work with more presence.
This is what happens when wellness programs are designed to address the full picture, not just the visible parts.
Impact First builds programs that hold both. Because one without the other only goes so far.
Financial stress doesn't switch off when your team walks in.
It affects how people focus, how they communicate, whether they stay, and whether they're really present even when they do.
Most organizations don't ask about it. Most wellness programs don't touch it.
We think that needs to change.
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Beirut