Soapbox Communications

The theme of the BIFEX 2017 – “Brand Lebanon”, was an opportunity for a true taste of nation branding. In the presence of H.E. The President of the Council of Ministers Mr. Saad Hariri who was presented with a “selfie app” as a token of appreciation by the Lebanese Franchise Association guests were treated to a culinary cruise around the neighboring countries of Lebanon during which unique traits of France, Spain, Italy, Egypt and Lebanon were reflected in a variety of the very refined dishes served. This sailing cruise was rocked by an exceptional choice of music, and a background of vintage posters, nautical flags and postcards that all contributed to a very enjoyable travel for the night.