PenguinCube

What’s happening in Lebanon right now is deeply saddening. Lives, homes, and a sense of normalcy continue to be disrupted in ways that are hard to fully grasp from afar.

In the midst of this, a small but striking detail surfaced in a BBC live report. An image from American University of Beirut Medical Center, where a wayfinding sign we designed over two decades ago still stands, quietly doing its job.

It’s a small, almost incidental detail in a much larger story. But it stayed with us, as we continue to think of everyone living through this. And hope, simply, for gentler days ahead for the people of Lebanon.

A few weeks ago, we hosted a workshop with Riyadh Airports Company, exploring one key question:

How can we make passenger journeys express a deeper cultural connection?

From mapping real user flows to discussing on-ground challenges, the session turned into a great exchange of ideas around design, behaviour, and experience in complex airport environments.

Great conversations, sharper insights, and a shared goal of continuing to make the inbound and outbound journey through RUH a memorable one.

📍 Riyadh

Penguins spotted in Rome 🐧

At The Flying Saucer in Sharjah, navigation becomes part of the art experience. Our wayfinding system takes its cues from the building’s iconic architecture - translating its clean geometry into sleek, sculptural totems that guide without intruding.

Designed to be both functional and elegant, these elements sit quietly in the space, supporting visitors as they move through exhibitions, courtyards, and gathering areas.
A reminder that in places built for curiosity and discovery, wayfinding shouldn’t interrupt the experience - it should elevate it 💡

From Flat to Form: Learning to See in 3D

Getting comfortable with visualising in 3D using Illustrator is a learning curve for everyone. Building depth, structure, and hierarchy in a flat interface takes practice.

But watching a design evolve — from a 2D sketch to a 3D model, then a render, and finally a built object, brings a unique clarity to the process. It’s a workflow that sharpens spatial thinking and strengthens the link between concept and ex*****on.

And no matter how many times you do it, that moment of seeing your design take shape in the real world never loses its edge. It feels just as exciting as the first time, every time!