Wei Chi Strategic Communication - PvtLtd

Welcome to WeiChi Strategic Communications. It's time for your brand to get a competitive edge to succeed! Call us for a meeting! Mail your details to [email protected]

GAINING A COMPETITIVE ADVANTAGE

When it comes to business or brand success is mostly about an competitive advantage. In today’s market place the pace of technology can make any advantage obsolete within a short time. So how can you build a sustainable competitive advantage?

COMPETITIVE STRATEGY

In terms of competitive advantage Professor Hugh Davidson in his book “Even more offensive marketing lists 10 types of competitive advantages. One advantage is harder to replicate and this is the Perceived advantage

PERCEPTIONS

People are quick to form impressions. Most of the time it's hard to change the perceptions which are formed by initial impression Perceptions are created by Your senses mainly visual & what you read l Word of mouth l Experience

PERCEPTIONS OF BRANDS

People form perceptions of a brand based on the following
Its physical appearance l The way it’s presented l The way it’s promoted

PERCEPTION MANAGEMENT

Brand perception can be developed by:
Product packaging l Presentation (Visual display) l Promotion (Communications)

HOW DO WE CREATE A PERCEPTIVE ADVANTAGE FOR YOU?

We inspect your brand your target group your competition and category and develop a perceptive advantage for you. We will implement the communication strategy taking your budget into consideration.

PERCEPTIONS AND BRANDING

Perceptions play an important part in branding. The goal is to get a positive brand image or perception so that the brand is preferred over the competition.We will take your product and turn it into successful brand.

VALUE OF BRANDING

A company’s best assets are the company brands. Brands should be managed with a long term focus so they continually give you an edge in the market place. The Coca - Cola brand is valued around 84 Billion, and Apple is valued at 170 billion. In Sri Lanka Dialog is valued at USD 137 Million Need we say more?

WEI CHI THE GAME

Wei-Ch'i means "surrounding game" or "surrounding chess" and the object is simply to capture territory by placing down counters on the board. You need to surround your opponent and then capture him.

GET IN TOUCH

Send us a mail as to what you want done. A brief description with you contact details or just the contact details would do.We will get in touch with you within a day. If not please free to call