AdSync

Meta is introducing Location Fees for ads delivered in certain European countries starting July 1, 2026.

This means advertisers may see an additional 2% to 5% charge depending on where ads are delivered. The fee is applied after ad delivery and will appear separately in billing.

In this video, I break down how it works, how the cost is calculated, and what advertisers should be aware of when planning campaigns.

I’ll show you where to start, which exams matter, and how to pick the right path for your career! 🚀

A recent IPS study reveals that nearly 1.83 million Sri Lankan workers, around 22.8% of the workforce, are in roles exposed to Generative AI. The real question isn’t whether AI will replace us, but how we adapt and grow with it.

In this conversation with Amitha Amarasinghe , we discuss what professionals should understand, the skills that truly matter, and how to stay relevant in the AI era. Because those who learn to work with AI will always stay ahead.

I had an insightful conversation with Amitha Amarasinghe , Co-Founder & CEO of Asia Pacific Institute of Digital Marketing - APIDM and a marketing veteran with 20+ years of experience. 💪🏻

We discussed the top AI and digital marketing trends for 2026, predictions, and the key skills marketers need to stay ahead.

🔥 Stay tuned for Episode 02 – Will AI Replace My Job?

It It began as an idea in March 2025.
A little idea and some guidance from my colleague.

That idea turned into action.
Short videos. Simple language. Real advertising lessons.
English, Sinhala, and Sometimes Singlish.

The intention was always clear.
Share what I know.
Help others understand ads without confusion.
Build skills. Build confidence.
Build a community that grows together.

No shortcuts. Just consistency.
No perfection. Just progress.

Happy New Year 2026 ✨

More to come.

Poor campaign results are often not about the budget. They come from setup mistakes. 🤯

In this video, I break down 6 common campaign setup mistakes every advertiser should know.

Apart from these, have you made any other mistakes? Let us know in the comments 👇

Discover how Meta’s next-gen AI helps your creatives automatically find the right audience, boost ad performance, and make your campaigns smarter than ever.

Tried the new TikTok Symphony Creative Studio, you can create viral, TikTok-style videos in seconds just by typing a prompt! 🔥

Try it out and share your experience in the comments 👇

In this episode, we explore the heart of every marketing plan, the consumer journey 🧭

From awareness to consideration, we unpack how Sri Lankan brands can attract attention, build trust, and guide potential customers closer to conversion 🇱🇰

💡 Whether you’re selling travel experiences or consumer products, understanding these stages can transform how you plan your next campaign.

in this episode, we deep-dive into one of the most debated topics in travel marketing — how to find the perfect channel mix 🧭

From direct bookings vs. OTAs to social media vs. search — we broke down the pros, cons, and strategies that actually work for Sri Lankan travel and hospitality brands 🇱🇰

💡 Whether you’re managing a boutique hotel or a large chain, this episode will help you rethink how to balance your marketing investments for real impact.

Got your own formula for the perfect channel mix? Share it in the comments 👇🏻