Third Shift Media

From the very beginning at Third Shift, we’ve believed that media planners deserve more than just crunching numbers. They need the space to spark innovative thinking, craft sharp consumer-centric ideas, and truly drive campaign impact.

With the rise of machine learning, we saw an opportunity: Shift repetitive optimization tasks from people to technology - freeing planners to focus on what matters most : Creativity and Consumers.

Today, those efforts are being recognized on the global stage. At the ISBM World Conference in Thailand, four of our research papers applying decision science to the future of media planning were accepted and presented.

A big shout-out to the Department of Decision Science, Faculty of Business, University of Moratuwa, for their support and guidance - and to our own partners Shift, Media Factory, and Midas. Together, we’re pushing boundaries and setting new benchmarks...!

This is just the beginning of a revolution in media planning. 🚀 More breakthroughs ahead.

7 Incredible Years - From Garage to Greatness…!

Literally starting as a garage setup 7 years ago, today, Third Shift proudly stands as the Campaign Asia Agency of the Year – Rest of South Asia, honoured at the Campaign Asia Awards in Mumbai last week!

This year has been nothing short of extraordinary. Mid-year, we were honoured as the Best Media Agency of the Year at the 4As Sri Lanka Advertising Festival locally. And now, we close 2024 on a high note with this international accolade.

This 7-year journey feels like a miracle, but it’s rooted in the strength of our incredible team, the trust of our clients, the camaraderie of our creative and digital agency friends, and the inspiring healthy competition from peer media agencies who continuously challenge us to push the bar a notch higher

A heartfelt thanks to the Shift Group and MTM Group for always being our pillars of strength.

Here’s to many more milestones ahead!

We are thrilled to announce that Third Shift has been crowned Media Agency of the Year at the 4A's Festival of Advertising, marking another milestone in our journey.

We are immensely grateful to our clients, our team, past employees, and everyone who has trusted and supported us along the way. A special thank you to the Shift Group for their invaluable partnership and support as always.

We would also like to share this achievement with our creative agency partners for always inspiring us and believing in the power of media to create the work that works. Sincere thanks to 4As Sri Lanka as well for pulling this off, providing a much-needed spark to the advertising fraternity of Sri Lanka.

Here’s to many more milestones and successes together!