Defined Chase

We are proud to share that Defined Chase is among the first digital marketing agencies to embrace the newly launched Pinterest certification program. Our very own team member has successfully achieved the Certified Pinterest Media Buyer status. In the digital marketing landscape, discussions often gravitate towards the usual suspects like Google Ads and Meta Ads, or niche platforms depending on the sector—LinkedIn Ads for B2B, TikTok Ads for DTC and online brands, and Twitter for web3.

Pinterest, while sometimes seen as an underdog compared to these giants, has proven to be a powerhouse in its own right. At Defined Chase, our experiences have debunked common misconceptions about Pinterest's efficacy as an advertising platform. We’ve orchestrated compelling case studies that showcase the significant impact Pinterest Ads can have, especially for clients in the DTC and self-care industries.

Many of our clients who have previously dominated platforms like Facebook and TikTok, investing substantial budgets, found themselves plateauing on Google with spends. Integrating Pinterest into their advertising strategies has not only allowed them to surpass previous spending limits but also achieve equal or better returns on investment.

We encourage you not to underestimate what Pinterest can offer. Explore its potential to expand your reach and impact. For any queries on how Pinterest can elevate your business or to discuss potential strategies, don't hesitate to contact us at Defined Chase. We're here to help you explore innovative solutions and achieve greater market success.

According to a survey on Father’s Day expenditures in the United States, consumers had spent approximately 20.1 billion U.S. dollars on Father's Day in 2021. This figure was an all-time high, eclipsing the $17 billion spent on fathers in 2020, increasing overall spending.

Following the survey, consumers planned to spend 3.39 billion U.S. dollars on a special outing for Father's Day in 2021.

About 30 percent of fathers hoped for a card or a memorable experience to enjoy with their families, making these the most popular options.