MSL Baltics

Healthy habits can be easy!🌱💚

This spring, we brought the Alpro experience to shopping centres in Estonia and Latvia - inspiring visitors to discover how simple and delicious healthy choices can be.

At our activation stands in Ülemiste, Tallinn and Akropole Alfa, Riga, shoppers explored Alpro’s plant-based products, enjoyed tastings, and learned how easy it is to add better-for-you habits into everyday routines. From creamy yoghurt alternatives to refreshing plant-based drinks, every moment was about making wellness feel approachable and enjoyable.

The campaign created a welcoming and interactive space where visitors could pause, taste, connect, and discover new favourites together with Alpro.🌱

Ice hockey in Latvia is clearly more than just a sport, and this spring in , it was impossible not to feel it. Across four Latvian national team warm-up games ahead of the 2026 World Championship (April 8–9 and May 6–7), tens of thousands of fans came together to support the team and create an atmosphere that gets stronger every year.🏒
 
We’re proud that our client continues to support the Latvian Ice Hockey Federation, and happy to help bring additional value to this partnership through fan engagement activities that make the game-day experience even more memorable.
 
This year, we had an opportunity to introduce hockey fans to Olpha’s scholarship programme “Starp mums ir ķīmija”, and do it in a way that truly matched the energy of the arena.
 
One of the crowd favourites? “Are you smarter than a teacher?” - a playful challenge featuring questions from the school curriculum, lots of laughter, unexpected answers, and a chance for fans to test whether their knowledge could keep up with Latvia’s teachers.
 
From idea development and PR storytelling to on-site activation, audience engagement, and making sure every interaction feels authentic, these are exactly the projects we love bringing to life.🚀😎

When PR language meets different generations.🤭

“Unfortunately” we care a little too much about good stories, smart strategy and real results.

And it shows.🙌🏻🤩