Millenium WEB Agency

Here’s 3 trends you need to keep in mind when running your social media strategy:
1. Augmented reality:
With Spark AR, Facebook allows users to create their own interactive AR-based ads, giving users a chance to give your products a try or build branded filters for Facebook and Instagram stories.
2. Chatbots:
Yes, chatbots aren’t going away anytime soon. These chatbots are meant to address frequently asked questions and provide more product information.
3. Facebook shopping:
Facebook allows its users to create shops in order to sell their products without having to leave the social media platform. If you own a business and haven’t tried it yet. Well? What are you waiting for?

EXPRESSION OF THE WEEK:
Marketing Myopia is when companies are more focused on the business and the product rather than the customer. 42% of startups fail every year due to marketing myopia. They invest so many resources in what they’re currently do, thinking that the customers will be highly motivated to get their product, just to find out they’re not.

Using social media is for everyone, but making a profit from it isn’t. The key success lies in using it strategically, of course, that includes busting myths that are unfortunately, still persistent till now.
1. You need to be present in all platforms
Big NO! Just because your favorite brand uses every social platform there is and is successful at it, doesn’t mean you will be.
If you don’t have enough resources, it is best to focus your efforts in the platform that suits you the best, but let’s face, even if you do have it, why would you waste time engaging an audience that doesn’t exist in the first place?
2. Success depends on the number of followers you have
the size of your audience obviously matters, but your audience’s engagement matters more.
3. Hashtags, hashtags, hashtags!
Flash news: you don’t have to hashtag the living out of every post you make. As surprising as it looks, it makes you look unprofessional.
There’s no denying that hashtags are a great tool to boost your social media account but too much of anything is bad. Over-hashtaging can be perceived as spammy, which is a rapid turn-off. Research has shown that posts with more than 2 hashtags in Twitter have a 17% drop in engagement.
4. You don’t need a website if you have social media
While you certainly can’t ignore social media, don’t make it your number one strategy for traffic and leads. Just a simple, easy-to-navigate website is more that enough to get your business going, nothing fancy.
5. Social media is free

Technically, social media is free. But these days, the organic reach of most Facebook posts is less than 3%. Running a social presence now requires an investment of resources (SEO tools, analytics software monthly subscription…)
What do you think of these myths? Share with us your favorite one.