PBS Advertising Analytics

𝐈𝐭'𝐬 𝐚 𝐠𝐨𝐨𝐝 𝐢𝐝𝐞𝐚 𝐭𝐨 𝐝𝐨 𝐚𝐧 𝐀/𝐁 𝐭𝐞𝐬𝐭 𝐛𝐞𝐟𝐨𝐫𝐞 𝐥𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐚 𝐛𝐢𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 😉

𝑾𝒉𝒂𝒕 𝒊𝒔 𝑨/𝑩 𝒕𝒆𝒔𝒕𝒊𝒏𝒈?
A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. A/B testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.