22Design Lab

We created APU's Leadership Competency Model visual identity, translating 25 competencies into an accessible brand system. We developed distinctive iconography, hierarchical color systems, and consistent templates that make leadership development engaging and actionable, empowering employees across all organizational levels with clear professional development pathways.

Learn more at www.22dlab.com/work/apu-lead

We created Shunkhlai's "Safety Starts with You" campaign promoting 12 Life-Saving Rules. Through custom iconography, authentic workplace photography, and warm illustrations in an approachable visual system, we transformed mandatory safety compliance into an employee-centered campaign emphasizing personal empowerment and collective responsibility for wellbeing across operations.

Learn more at www.22dlab.com/work/shunkhlai-hse

We created Capitron Bank's Just Move card launch through the campaign "Move in Different Ways," featuring six diverse athletes representing various disciplines. We transformed a banking product into a lifestyle movement, connecting financial benefits with wellness through dynamic creative photography, content production, and compelling benefit communication across strategic touchpoints.

Learn more at www.22dlab.com/work/capitron-just-move