Be-FORMAL

Formal · Graphic Design⁠
Branding identity

Alamos 51 B · Architecture⁠
Design Process · Project Alamos

New concept · Formal Design

Architecture | Interior | Brand design.

Branding, Social Media and Web Design for The Learning Room.

TLR is a flexible and collaborative space focused on the integration of children and teenagers, as well as maximizing their learning.

The goal with this brand was to develop a design that could be attractive for the learners; children and teenagers, and also reliable for the parents and education institutions.

The design behind this brand was conceived to evoque its essence, that is based on knowledge growth through creative, technological and intuitive tools. Each of the colors used in this brand has the purpose to visually communicate and portray the learning process in its different environments. Yellow is used to represent concentration, green for mindfulness and red for attention. To be able to communicate in a simple way with all ages, we implemented a series of iconography to represent the services and their process.